The Hub were appointed by the Auckland Project to design, manufacture and install support plinths and graphic interpretation units for Auckland Tower. As the central visitor space for visitors to the Auckland Project, the space required reimagining to be utilised as both a ticket office and a hub of information and inspiration.
An innovative approach was essential to the unique structure of Auckland Tower to compliment the angled ceilings and be bold enough to fill the heightened space.
The Hub worked collaboratively in partnership with Ingenious Creative to establish the requirements of the client team and develop these designs from concept to completion. Working with the client team ensured a smooth process throughout the project, and provided a strong and inventive design concept for both 3D elements and graphic design which were inspired by the angular nature of the tower.