Auckland Tower
Client | Auckland Castle Trust
Designer | Ingenious Creative
Value | £30,000
The Hub were appointed by the Auckland Project to design, manufacture, and install support plinths and graphic interpretation units for Auckland Tower. Auckland Tower is the first port of call for all visitors to The Auckland Project destination, where they receive a warm welcome and collect tickets and information about their visit. An innovative approach was essential to the unique structure of Auckland Tower to compliment the angled ceilings and be bold enough to fill the heightened space. The Hub worked collaboratively in partnership with Ingenious Creative to establish the requirements of the client team and develop these designs from concept to completion. Working with the client team ensured a smooth process throughout the project and provided a strong and inventive design concept for both 3D elements and graphic design, which were inspired by the angular nature of the tower.
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